WEB 2.0 Marketing Guide
For The Small Firm and Sole Practitioner Attorney

Web 2.0 Marketing Guide
Social networking has become a key way for attorneys to generate firm awareness and make connections that lead to referrals and new business. The problem for many is learning how to do it effectively and efficiently, how to manage time, and finally, how to work it into their own personal marketing program. The answer is our WEB 2.0 Marketing Guide™.

Topics Include:
• SEO Secrets To Help Your Website
• Linked-In, Twitter, Facebook, Blogging, etc.: Which are a must and how do you leverage them to benefit your firm?
• Putting “Networking Baseball” To Work
• Who To Connect To and Why
• Using Groups To Your Advantage
• How “Answers” Can Lead To Clients
• Making A Profile “Google Friendly”
• Using Keywords Effectively
• How To Use “Displays of Knowledge”

• Social Networking Etiquette
• A 12-Month Pro Forma Social Marketing Plan
• Worksheets to Help You Put It All Into Action...
and much, much more!

$64.95 plus tax & 9.95 S&H


Business Development BOOT CAMP™
For The Small Firm and Sole Practitioner Attorney

New Business Boot Camp
For the small firm and sole practitioner attorney (or individuals within a large firm), The Business Development BOOT CAMP™ is designed to jump start an inactive marketing program or get one started where there never was one. Perfect for partners and associates who have little or no experience in marketing, or who simply want to break through to the next level of business development.

Here is just a sampling of some of the powerful information you will learn:
• The Three “L’s” Of A Successful Brand
• How To Create A Firm Name That Helps Bring In Business
• Why You Need A “Firm Name” Even If You’re A Sole Practitioner
• Why Your Powerline Is Critical To Marketing
• 7 Marketing “Must Haves”
• The Power Of The One-Sheet
• 10 Ways To Market With Your One-Sheet
• How A Brochure Is Different From A One-Sheet
• The 1-2 Sales Punch To Get New Business
• 4 Things Your Website Must Accomplish
• Why You Should Add A “D.O.K.” To Your Website
• Understanding The Secret Goal Of Your Marketing Efforts
• Your 3 Audiences (And How To Speak To Them)
• How To “F.O.C.U.S.” Your Law Practice
• 3 Networks You Must Belong To
• How To Market Differently To Each
• What To Talk About In Any Networking Situation
• Supercharging Your Know/Like/Trust Quotient
• “MFT” – The Secret To “Connecting” With A Someone
• How “Networking” Baseball Will Score New Business
• The New Business Bootcamp 12-Month Marketing Plan
• The Personal Marketing Tracking Method
• Easy To Use Tracking Materials
• And much, much more!

plus tax & 9.95 S&H

BUILD YOUR LAW PRACTICE™ A Complete Marketing Tool Kit
For The Small Firm and Sole Practitioner Attorney

Build Your Law Practice Marketing Tool Kit
The Complete Marketing Tool Kit package COMBINES the WEB 2.0 Marketing Guide™ and the Business Development BOOT CAMP™. It also includes the Advanced Marketing Tool Kit™ which contains:

Do-It-Yourself Marketing Samples:
  • • A Professioal 4-color One-Sheet
  • • "Display of Knowledge" Sample
  • • SEO-Friendly Press Release Template
  • • Client Contact Form
  • • Promotional/Speaking Communication Planner

Plus Special Practice Marketing Strategy Worksheets:
• Your Firm's "Sweetspot" for Marketing
• The "Super SWOT" Analysis to Unlock Your Hidden Value
• Developing the "Ideal Referral"
• Creating Traffic-Building Social Marketing "Hot Buttons"
• New Business Brainstorming Action Map

Plus Special Training Reports:
• How to Write a Killer :30 Elevator Speech
• The Advanced One-Sentence Elevator Speech
• The 3 Points You Must Always Make When Personal Marketing
• Using the "Problem/Pain/Past/Project" Formula to Close Deals with Clients
• 3 Messages That Must Be in Any Promotional Information
• Our Top 10 Personal SEO Secrets

plus tax & 14.95 S&H

Speaker Survival Guide
101 Eloqui Tips For Successful Speaking

Now in its second printing, The Speaker Survival Guide has been adopted as a text at the University of Pennsylvania. Many corporations have purchased the SSG for executives, sales and marketing teams and managers to improve their pitches, presentations and communication skills. Many attorneys have purchased the SSG in order to help in their presentations and arguments.

The Eloqui Method is a blend of entertainment industry performance techniques translated for the business professional. Impression Management tools have been added along with the latest research from Neuroscience so that
readers can persuade and win in any venue.

Authored by Deborah Shames & David Booth, owners of Eloqui.

plus tax & 3.95 S&H

Own The Room
Business Presentations That Persuade, Engage & Get Results

Don't Just Present. Persuade, Inspire, and Perform! 
Learn how to give powerhouse presentations that engage and move your audience.

Imagine if every presentation received rapt attention and buy-in from the audience. Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.

Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer. 
plus tax & 3.95 S&H

Connecting: Beyond The Name Tag
How To Become A Power Networker While Building Mutually Beneficial Relationships

How and why do people connect? This is the premise behind this in-depth look into the world of business networking which exposes the psychological nature behind human interaction. Tapping extensive personal experience and numerous examples, Dr. Saleebey reveals the keys to becoming a successful networker by sharing his holistic approach to making connections or "networking as a way of life." Whether you are a seasoned veteran or just beginning, this book will help you move beyond the name tag when making connections so that you begin to build and maintain long-term mutally beneficial relationships.

Authored by William M. Saleebey, Ph.D.,

plus tax & 3.95 S&H