We have been consulting with quite a few small- to medium-sized law firms in the last two months. Most of them want to have their Websites be Search Engine Optimized. One of the first things we look at are the actual "labels" of the Navigation. Search engines love to look at these and count them as "search terms", more so than headlines.

DO: Be blunt and to the point on your navigation button labels.

DON'T: Be clever or vague. Search engines will be more inclined to overlook or "skip" over your site if the navigation is not precise!

Jerri Hemsworth

Leave a Reply.